Raj Davsi / Director / Creative Director
Director
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NISSAN

10 second idents that would play during the worldwide coverage of the Champions League matches throughout the year. The brief was to execute a seamless transition from a football action filled scene to one of the latest Nissan cars; all in 10 seconds.

My role was to Art Direct, concept and create motion tests to bring all this all to life. Leading a team of 20 people, we explored and developed tests which would not only allow us to achieve seamless transition but also allow for a beautiful abstract design that I always strive for. We were keen to surprise and delight the audience that were watching; putting a spin on the traditional sponsored advert football fans are used to watching.

It was great working with the agency on this one as it was a tight turn around however they were excellent through the creative journey and allowed us to really push elements within this piece.


R&D Experiments

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Credits

Agency

Agency: Dark Horses
Producer: Lizzie Mabbott, Andy Walsh
Creative Director: Steve Munachen
Creatives: Rory McCaskill, Mat Joiner
Senior Account Manager: Zara Scriven
Account Executive: Kitty Hall

Production

Production: Mill+
Director: FILFURY
Co-Director: James Mac
Executive Producer: Dougal Meese
Producer: Swifty Hanrahan

Editorial

Editorial: Final Cut
Editor: Ryan Beck

VFX Production

VFX: The Mill
Producer: Tom “Iggy” Igglesden
Shoot Supervisor: James Mac, Sam Driscoll

Art Director: Rajinder Davsi

VFX Creative

VFX Creative: The Mill
2D Lead Artist: James Mac
3D Lead Artist: Sam Driscoll
2D Artist: Jorg Schulz-Gerchow, Pete Hodsman, Gianluca Di Marco, Declan Andrews, Charlie Dockerill
3D Artist: Margaux Huneau, Tony Atherton, Carlo Cafora, Josh Curtis, Deniz Cinar, Gabrielius Burokas, Evelina Dalin, Rob Moore, Kieran Jordan
Concept Artist: Cameron Johnson
Tracking Supervisor: Senthil Murugan Balasundaram
Tracking Lead: Sendil Kumar J
Tracking: Giri Prasath, Gokul Navaneethan, Karthick Karuppaswamy, Karthik Viswanathan, Spandana Battula , Tarun Kumar, Abhishek Kumar, Suneel Kumar
Production: Payal Thankkar, Rhea Sil