This project was based around Ford Mustang’s new interactive app where users can select their desired colours and patterns to create their own bespoke iconic pony logo. This film was for cinema, TVC and social channels in the US.
My role as an Art Director was to develop and bring to life, variations of the iconic Ford Mustang logo based on the interactive application. I worked closely with the agency and director Fil Fury to develop different variations and looks through to the finished product.
On this project I lead a team based in The Mill’s New York office, as well as a team in London to develop the look and feel of the cars.
Agency
Agency: GTB
Producer: Maureen Marnon
Executive Creative Director: Matt Soldan
Creative Director: John Stoll
Global CCO: Tito Melega
Senior Art Director: Jimmy Morrissey
Art Director / Copywriter: Stephan Lacombe
Production
Production: Mill+
Director: FILFURY
Art Director : Raj Davsi
Executive Producer: Christina Thompson
Producers: Cynthia Louissaint, Tanya Fearon
Production Coordinator: Samuel Centore
Editorial
Editorial: The Mill
Lead Editor: Ryan McKenna
Editors: Brad Turner, Matthew Campbell
VFX Creative
VFX Creative: The Mill
2D Lead Artist: Kyle Cody
3D Lead Artist: Tom Bardwell
2D Artists: Ben Kwok, Ting Jung-Hsu, Jami Ross, James MacLachlan
3D Artists: Billy Jang, Constance Bensen, Incheol Jeong, Jackie Liao, Marcelo Cermak, Mike Garcia, Navdeep Singh, Pablo Estrella You, Scott Jung, Tim Kim, Jeff Lopez, Robert Moore, Michael Hunault, Eva Kuehlmann
Design: Syd Fini, Nick Woythaler, Filiberto Chiarinelli, Florian Thamer, Peter Tomaszewicz